In a dynamic fusion of elite sport and luxury real estate, Chelsea Football Club has joined forces with leading Dubai developer DAMAC Properties to unveil a pioneering project: Chelsea Residences by DAMAC — the world’s first football-themed residential development bearing the Chelsea name.

Strategically located in the upscale Dubai Maritime City, the landmark project will feature over 1,400 seafront apartments, each infused with Chelsea-branded design elements and amenities that champion health, wellness, and high-performance living. A Game-Changing Partnership This collaboration extends far beyond real estate. As part of the strategic alliance, DAMAC’s logo will appear on Chelsea’s men’s and women’s team kits for the remainder of the 2024–25 football season, debuting during the club’s UEFA Conference League semi-final clash against Djurgården.

The partnership represents a bold global brand alignment. For Chelsea FC, it’s a significant step in expanding its presence in the Middle East — a region known for its passion for football and refined lifestyle. For DAMAC, it marks a natural evolution following successful branded projects with luxury names like Versace, Roberto Cavalli, and de GRISOGONO. “This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional,” said Amira Sajwani, Managing Director of Sales & Development at DAMAC.

Luxury Living, the Chelsea Way: Every aspect of Chelsea Residences will reflect the club’s heritage, performance ethos, and global prestige. From premium concierge services and exclusive lounges to next-generation fitness and recovery zones, residents will experience the spirit of Chelsea woven into daily life.

the spirit of Chelsea woven into daily life. Jason Gannon, Chelsea FC’s President and COO, commented: “Partnering with DAMAC allows us to bring the essence of Chelsea to life in Dubai — a city that reflects our ambition, elegance, and innovation.”

Setting a New Standard in Branded Living: Founded in 2002, DAMAC Properties has delivered more than 48,000 homes worldwide, with tens of thousands more in development. With Chelsea Residences, the developer is once again set to reshape Dubai’s skyline — this time blending sport, sophistication, and loyalty into one iconic address. Though pricing and construction timelines are yet to be revealed, Chelsea Residences by DAMAC is already being hailed as a future landmark — where luxury meets legacy in the heart of Dubai.